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Wix VS. WordPress: A Complete Review.

May 24, 2021
Two Robots

When two of the best website builders in the industry square off, which one is the winning choice for you? 


Ready to Build a Website? 



Whether you're launching a brand-new business, or you've been at it for a while, there will likely come a time when you want to take it digital. A well-designed website can give your company an online presence that makes it stand head and shoulders above your competition. The problem is, there are a lot of good platforms to choose from. Two of the best are Wix and WordPress. Let's take a look at what each has to offer. 


Wix: An Easy-To-Use Website Builder 


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Industry experts often speak of Wix as the go-to website builder for amateurs. It is easier to use than many website builders and its drag-and-drop interface is specifically designed and catered to beginners who have no coding or technical know-how. You can throw a website together a lot faster with Wix, but unless you have web design experience, you may have to accept a trade-off in quality.  


WordPress: Build a Website and Manage Your Content 



In technical terms, WordPress is a Content Management System (CMS) rather than a website builder. Both platform types, however, build exemplary websites and the terms are often used interchangeably. But there are differences.  


As an open-source CMS, WordPress allows the user more control over design and features. You can try one template, then switch it out for another if it isn't working for you. To be fair, it is more complicated for a beginner to use than Wix, but if you want total creative freedom to customize your site, with WordPress the sky's the limit.  


Why don't we use that pair of ringside seats we've been saving to look at Wix and WordPress more closely? 


Round One - Hosting 



If you build your website with Wix, you have no choice but to have the company host it on their privately-owned servers as well. It stays in line with their simple and easy approach. That's not a bad thing, but if you later find you want to add features that Wix doesn't support, it will be difficult, if not impossible, to migrate your content to a different host. You may have to start all over at square one.  


Because WordPress is an open-source CMS, you have the freedom to build your site offline and move it to any host of your liking. If you later decide to switch hosts, you can also accomplish it with relative ease.  


Round Two - Extras 



Sooner or later, you're going to want to add special features to extend the functionality of your site. That's what apps or plugins are for.  


Wix provides an App Market with over 250 choices all of which integrate with Wix sites. Some are free, and some you'll have to pay for.  


As an open-source platform, any developer can design a plugin for WordPress that can be purchased or downloaded for free. As a result, users have over 50,000 plugins to choose from. Clearly, there are a lot more choices with WordPress, but you have to be willing to do your due diligence to find the right one you need. 


Round Three - E-commerce 



Whether you're starting an eCommerce operation or you're ready to add an online sales option to your brick-and-mortar store, both Wix and WordPress have features to help you out.  


Wix offers a variety of plans with a few that have e-commerce tools built right into them. Once again, the platform is designed for a quick and easy setup so you can get up and running quickly. It's a good option if your company is only planning to sell a small amount of product online. However, because Wix sites offer fewer e-commerce tools and are also often plagued by slower loading speeds, it doesn't always mesh well with the needs of larger stores that count on a lot of e-traffic.  


If e-commerce is going to be central or in any way play a large role in your business, then WordPress is the better choice. You'll have to install an e-commerce plugin, the most popular being WooCommerce, and you'll find it costs more, but it includes all the features you'll ever want or need.  


Round Four - Mobile-Friendliness 



Both Wix and WordPress are well-prepared for our mobile-centric world and provide seamless and responsive mobile-friendly designs.  


Round Five - Blogging 



Blogs can be powerful tools. Many businesses count on their SEO-optimized blog posts to attract new visitors to their websites. Once there, they make use of forms and internal links to gather leads or move visitors to other places of interest on their sites.  


Both Wix and WordPress provide blogging features, but which platform is best for your business may depend on how much you want your blog to dominate the ring. If having a blog or adding content to it regularly isn't a high priority, then Wix is the easy-to-use option for creating one on the most basic level. If, however, your blog is vital to your business, WordPress provides more features and ways to better market your content.  


Round Six - Pricing 



Pricing is never an easy comparison as most platforms aren't set up to discuss pricing apples to apples. It's important to keep in mind that much is determined by what you need your website to do for your business. 


Wix offers a free plan as well as eight pricing plans. If you choose the free plan, you'll have to accept various unremovable Wix ads living on your site. You also can't use a custom domain name on Wix's free site, and for those reasons, it's not recommended. 


Paid plans range from $14 to $49 per month, with three e-commerce plans within that group ranging from $23 to $49 monthly.  


Wix also offers a $500 Enterprise custom plan with a dedicated account manager.  


On the other hand, WordPress is free to everyone to download and use, and you won't have to settle for ads taking up space on your site. However, you will have to pay a third party for hosting which can cost anywhere from $2.95/month and up. The platform also provides a wide variety of pre-made themes with one-time costs ranging anywhere from free and on up to $200.  


You'll also have to factor for a domain name at about $12/year, for security, which can be an ongoing expense or a one-time charge, as well as for plugins if you choose to purchase any that don't come free of charge.  


Feeling a Little Punch Drunk? 



But we didn't even go the full ten rounds! Still, it is quite a bit of information to take in. If we had to sum things up, though, we'd say there's no argument that both Wix and WordPress are popular and useful platforms for building websites. However, if you want to have complete control over the customization of your site, we'd have to call the fight for WordPress. Of the two, we find WordPress offers a better overall programming environment.  


Want to get in the ring and go a little longer? What questions do you want to throw out at us? Just fill out the form below, and we'll gladly be in touch!  


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