You’ve done it – you’ve launched your new business and are feeling confident. You’ve worked hard to set up your company, complete all the relevant paperwork, and are ready to make a name for yourself. It’s now time to take your business online and let the world know about your brand, build your brand awareness, and generate leads to fuel your sales. But before you can do that, you need a website.
A website is the cornerstone of your online presence. It’s where potential customers go to find out more about your business, and where you can market your services and products to them. Your website is also a fantastic marketing tool, helping you to stand out from the crowd and build your brand.
But in the overly crowded digital landscape where consumers are spoiled for choice, how do you make your business stand out from the crowd? The answer is a "responsive" website.
A responsive site adapts its appearance to suit whichever device is used to access it, be it a desktop computer, laptop, tablet, or smartphone. Responsive web design is becoming the de facto standard for all websites due to its huge benefits. Whether you’re a business looking to increase brand awareness or an individual marketer with sole responsibility for growing your online presence, responsive web design is your best bet. Still not convinced. Enlisted are seven major reasons why you should upgrade your website to a responsive design.
1. Recommended by Google
Google as a search mammoth has always advocated usability, greater content visibility, and the overall value of websites. For that, Google developed their own design best practices and published them as a checklist for developers and companies alike. And one of the core components of this checklist is a responsive design that brings the same content experience on different devices. "Mobile-friendly" is what Google wants, and it is also what the users want.
Google’s search algorithm has been updated to reward mobile-friendly websites and the search giant is aiming to create a more seamless experience between all devices and to reach those audiences wherever they are. Making your website responsive not only shows your users that you’re on top of the latest web standards, but also that you’re dedicated to providing a stellar experience for them. So, make your switch!
2. Improved Local Search Rankings
With over 61% of Google's global monthly searches arriving from mobile devices and 46% of them being local, it's no surprise that mobile-optimized websites receive greater local search rankings. Google's algorithm is also smart enough to understand above-the-fold content on mobile screens, which gives mobile optimized websites an advantage over their non-responsive counterparts.
So, if you want to improve your local SEO rankings, get a bigger bite of that coveted organic keyword traffic, then you need to implement a responsive website design that not only looks professional but is also oriented towards better readability.
3. Saves Your Time & Money
Why spend 100s and 1000s on custom mobile app development when your current website can act as a perfect entry point for customers? A responsive website design enables you to target the right users with the right content, in the right place, at the right time. It's user-friendly, scalable, and can be modified according to your business needs. If you want to increase productivity and make the most of every minute, a responsive website design is the way to go.
Not only does it help your business grow but it also saves you money in the long run as it's one less thing you have to worry about. Your website is already taking care of the hard work of bringing in leads and converting them into sales, so you can put your efforts into other aspects of your business.
4. Great for Branding
If you have recently launched your business or are just getting started, a responsive website design will help you take your business to the next level. It will help build your brand and showcase your products and services in the best possible light. With a responsive website, people will be able to access your content from any device - phone, tablet, or desktop - without having to download any additional apps or switch between multiple pages. Your site will look great on any device and will be easy for users to navigate. This not only helps build trust with your potential customers but also helps them feel like they are part of your brand from the start. It's a win-win for everyone!
The key to brand presence is creating a look and feel that is consistent across all channels. A responsive website design makes it easy for you to achieve this with a single URL and a complete design. It also makes it easy for users to access your content when they switch between devices, giving you the opportunity to reinforce your brand and message. You can do this by incorporating design elements that are consistent across all channels, such as your color palette, company logo, and creative content. All of this adds up to a consistent experience for your users, which is exactly what you want as a business owner.
6. Consolidated Analytics
There is nothing more frustrating than looking at a bazillion numbers on a dashboard and not being able to make sense of them. A responsive site consolidates all your digital assets, like mobile apps, custom mobile-specific websites, conversion paths, and more. This enables you to get a holistic view of how your business is performing across all digital touchpoints. It also gives you the ability to identify problem areas and optimize them, thereby improving your bottom line.
With well over 52% of global internet traffic originating from mobile devices, 27% of global internet users using mobile voice search, and growing, the demand for mobile-friendly websites is never-ending. Not only is it a wise business decision but it's also in line with Google's guidelines - a must for all aspiring digital marketers to keep in mind.
There are lots to cover, so let's recap - a responsive website design not only sets you apart from the crowd but also opens up a whole new world of opportunities for your business. Whether you're looking to boost brand awareness or attract new customers, a responsive site design is here to help. From improved local search rankings to consistent branding, future-proofing your business to increased productivity and higher conversion rates, a responsive website design brings you unrivaled benefits. So, stop waiting and start planning your transition to a responsive website design today!
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