Love your Smartphone? I mean, what's not to love, right? You can take a call from a friend, snap a photo and share it on Facebook, place your weekly grocery order, listen to your tunes, and even find out the name of that actor in that movie who's on the tip of your tongue but you just can't seem to remember. And you can do it all in ten minutes. Oh, and the apps! Don't get me started on the apps!
Why Have a Mobile Compatible Website?
Americans are demanding consumers. In today's go-go world, we want what we want, and we want it now. And this is exactly why we love our mobile devices. They give us SO much, and they do it in real-time. While it's great to have an informative, easy-to-navigate website that invites visitors to know everything and anything about our companies, there are just too many people these days who won't wait until they are in front of their desktop or laptop to do an online search for the best place to purchase a product or service. If the thought comes to them while walking to their car, in a restaurant, or even raking the lawn, they'll check their mobile device.
And this trend is only going to increase. If you don't have a mobile-compatible website where your competitor does, you may just be losing sales.
Ready to dig a little deeper?
What Does Mobile Compatible Mean, Anyway?
If you're looking at this website from your desktop or laptop, take a look at the screen. Compared to the screen on your mobile device, it's HUGE. Would you be able to access the same information in front of you if you used your mobile device?
If a website is mobile compatible, it should have a responsive design that enables the information on it to be downloaded quickly, and it should adjust smoothly to whatever size screen one is viewing it from. A well-done responsive design should grant the user superior readability and navigational ability on any device. A mobile-compatible site should also provide good visibility, basically providing a nice balance between the number of items one sees displayed on the screen and the amount of detail for each item. The idea is not to force the consumer to do too much scrolling.
Basically speaking, a mobile-compatible website provides quality access to your site's information no matter what device they are using. And the easier it is for mobile users to access and navigate your site, the greater your chances for nabbing their business.
Is This Really a Trend I Need to Pay Attention To?
Good question! (Are you always this smart?) The short answer is "yes." But don't take our word for it.
In March 2021 search engine giant Google changed how they index and rank content from websites to use the mobile version of websites. That means when you type a keyword or words into your search bar, the search engine results pages (SERPS) that show up will be those that are mobile compatible. This means, if your website isn't mobile compatible, it won't show up on Google.
If Google is doing this, they must have a good reason.
A March 2021 study by SEMrush, an all-in-one tool suite for improving online visibility, compared online search trends and user behavior for the 1,000 most visited sites around the world. The study found that overall web traffic increased 22 percent in 2020 over the previous year with 66 percent of those searches coming from mobile devices alone. What's more, a key finding determined that 31 percent of web addresses that were normally found in desktop/laptop searches disappeared completely from SERPs when information was accessed from a mobile device. Obviously, these devices were displaying the pages of more mobile-friendly sites.
Are There Other Reasons I Should Have a Mobile Compatible Website?
What? So quicker page loading, enhanced search engine optimization, and access to more potential customers aren't enough?
Hey, you really ARE smart! Yes, there are more reasons. Here are but a few:
1. Mobile Users Buy More - Think about it. Impulse buying is big, and if a mobile user sees something that catches their fancy, they've got a device right in their back pocket to compare and contrast and determine if they're getting a good deal.
2. GPS Access - A new customer that finds you on their mobile device can also use that same handy gadget to quickly find you physically.
3. 2D Bar Codes - Through the simple click of their camera phones, you can offer potential customers special deals and discounts.
4. Less Pesky Advertising - Hate those pop-ups on your desktop that ruin your online experience? Right now anyway, advertising has not migrated in any big way to mobile sites.
5. Mobile Devices Make It Easy to Share on Social Media - If they find you and they love you, they'll tell two friends, and their friends will tell two friends, and... well, you get the picture.
6. Beat the Competition - With a responsive design on a mobile-compatible website, you can grab new business before your competitors even know what happened!
So What's Next?
As much as we'd like it to be, creating a mobile-compatible website isn't simply a matter of flipping a switch. Mobile users tend to have shorter attention spans, and a site needs to be developed with that behavior in mind. But if you're interested in learning more about how a mobile-compatible website can help your business, book a free consultation using our virtual concierge and we can talk. Hope to hear from you soon!
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