The digital landscape is constantly evolving, and so are the requirements for those who want to create a visually appealing website. Gone are the days when a website was merely a means of communicating information. Businesses now have to compete with other organizations for potential customers' attention, and one way to stand out from the crowd is by having a visually consistent, attention-grabbing, conversion-oriented website.
Not only does a professionally designed website help grow a business's reach and popularity, but it also sets the tone for the rest of the business's marketing and branding efforts. And if you're just getting started with web design, there are some crucial basics you need to know.
From understanding the core principles of good design to understanding the basics of SEO, we've got you covered!
1. Typography Is Key To Better Readability
The human brain has an innate ability to detect visual patterns, and if you're designing a website, you need to make use of this ability to ensure your website is easy to navigate and read. One of the most important parts of web design is the use of strong and consistent visual elements, especially typography. Having a clear, concise, and legible typeface will help your users navigate your website more efficiently, giving them the best possible experience.
However, it's not enough to simply choose a typeface. You need to make sure that the typeface you choose suits your content and brand and matches your overall visual identity. A good place to start is by choosing a typeface that's consistent with your brand's niche, tone, and style. For example, if you're creating a food blog, then a typeface with more of an informal feel might be more appropriate than a typeface that's more formal and sophisticated.
The same goes for body copy and general word usage — think of it as the "voice" of your brand. Once you have your typeface, you'll need to choose a point size that's comfortable to read at a glance. The average point size is considered to be around 16 points, but it really depends on the content that you're creating and how much information you want to display on your website. The bigger the point size, the easier it is for your users to read your content. There are many other elements that go into designing a website, but when it comes to the most important part — the content — typography is key.
2. User-Friendly Navigation
A website with clear and concise navigation elements will make it much easier for users to find what they're looking for. Besides, having an intuitive navigation system will help your search engine rankings as well. The main purpose of a website is to serve its users, so it's crucial that your users are able to find what they're looking for as quickly as possible.
This is why making sure your navigation elements are user-friendly is so important. Make sure that your main navigation links are intuitively labeled, that your secondary navigation menu items are well-organized and that your site map is easily accessible.
3. Stick To One Color Scheme
A monotonous color scheme can be off-putting and result in a cluttered site that though colorful lacks life and energy. A good rule of thumb is to stick to one color scheme across your entire website.
For example, if you're using blue and white for your primary and secondary colors respectively, then you should try to limit the use of these two colors on your website. This doesn't mean you can't use these colors in your design, but they should be used sparsely and only as accents to your main color scheme. The same should be said about your button, headings, and link colors, too. So, if you're planning on using a particular color, make sure it's used consistently throughout your website.
4. Images Are Still Important
Even though the content is king, don't forget about the power of pictures. Visual content is a big hit with both users and search engines, and it helps create a more engaging experience for your visitors. The right images in the right places can not only make your content more engaging but also improve your conversion rate, on-page SEO, and ultimately, your bottom line.
So, work your visual content strategy into your overall content marketing strategy. You should have a good mix of text and images on your website, so you have a balanced approach to sharing your content.
The epitome of a digital marketing strategy, SEO remains the core of any online endeavor, whether it's a small or a large scale. SEO is an umbrella term for a number of techniques and strategies employed by digital marketers to optimize and enhance the visibility of websites or other online media forms in search engines like Google.
SEO is an art as much as it is a science, and it's important to find the right balance between keywords, On-Page, and Off-Page optimization. A proper SEO strategy, when executed with care and precision, can help drive targeted traffic, increase brand awareness, improve conversion rates, and boost your website's authority.
So, when building a website, make sure to integrate needed schema markups, proper title tags, meta descriptions, and more to experience firsthand the power of search engine optimization.
6. White Space Brings Life To The Page
Give your visitors space to breathe and enjoy the beautiful design of your website. To many, this may seem like common sense, but unfortunately, many web designers are guilty of using overcrowded layouts and designs that bring the focus right to the center of the page. Not only is this design a no-no in terms of usability, but it also keeps your website visitors from fully enjoying your work, understanding your content, and becoming your customers.
White space on the other hand can be thought of as the "negative space" on a page. It's the empty areas around text and images, as well as the lines between and among various elements of a page. This negative space is important because it signals the reader to pay attention and take in what you have to say. White space is especially important for usability, as some studies have shown that readers tend to read faster and more effectively when there is sufficient visual break between each piece of content.
So, whether you are a designer wanting to take your work to the next level or a business owner looking for ways to improve your customer's experience, incorporating some white space into your designs can make all the difference. Not to mention, it just looks better!
Now that you have a better understanding of what goes into creating a website, we hope you will agree that it's worth the time and effort. After all, there's something special about having your own website where you can showcase your creative side and tell your unique story. Even if you just use your website as a way to market your business, it's still an excellent way to build your brand and create a better first impression.
So, take these six tips into consideration as you work on your next website project and create something that will truly stand out from the crowd. As always, if you have any questions, feel free to leave a comment below!
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