While dogs rely highly on their sense of smell and bats their sense of hearing, we humans are definitely visual beings. In fact, a full half of our brain centers on processing visual information.
That may explain the popularity of Elegant Themes' visual page builder, Divi, a premium WordPress theme. Described by Elegant Themes as Photoshop or Sketch for the web. Divi utilizes drag and drop techniques that enable its users to build almost any type of website--and visually attractive ones at that.
Sound intriguing? Let's find out more.
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We have Nick Roach, founder and CEO of Elegant Themes, to thank for Divi. He launched Elegant Themes in 2008 as a WordPress theme shop and the Divi theme, specifically, in December of 2013. With its attractive design and powerful page builder tool, it quickly became the company's flagship theme.
With Divi, not knowing a thing about HTML, CSS, or PHP code is not a problem. It won't stop you from designing your site. And with Divi's 45 pre-made, drag and drop modules that can also be customized further, you can add all sorts of great elements like contact forms, blurbs, and shops.
I'm Confused. I Thought Divi was a Plugin, Not a Theme
Glad you brought that up! Divi is actually both. Divi is a WordPress theme, and the Divi Builder is a WordPress plugin. You can use the Divi Builder with the Divi Theme, but you can also use it with any other theme for WordPress as well.
Themes are basically used to style headers and footers, menus, and content layouts, whereas page builders get into the nitty-gritty of creating landing pages, sales pages, and such. It's the drag and drop capabilities in the page builder that allow you greater control of your site.
Five Key Features of Divi
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1. Visual Front End Page Building: Divi's simple drag and drop operation makes it easy to put together a website and get a real-time look at what visitors will see when they land on your site.
2. Customization: Looking for a spicier color? Need a different font? Want to add animation, images, text and box shadows? Divi lets you customize every aspect of your website right down to the smallest details.
3. Templates: Divi offers literally hundreds of prefabricated templates to choose from, and you can customize those templates to display your brand any way you like. However, you also have the option of using Divi's blank visual builder pages and starting from scratch. The choice is yours.
4. Responsive Editing: If you own a restaurant or brick-and-mortar store, you know how important it is that potential customers find your location and offerings from their mobile devices. With Divi, you get complete control over how your website will look on smartphones, tablets, and other devices. That responsive nature is built right in.
5. Unlimited use: When you purchase an annual subscription or a lifetime membership, you can use Divi to build as many websites as you like.
What's So Good About Divi?
To sum up its best points, Divi is a drag and drop page builder that allows its users to visually design pages in real-time--to add, delete and move elements around on the front end of a website requiring no-coding knowledge. However, if you do want to add your own custom CSS, Divi's simple interface won't limit you from doing it.
Divi also provides thousands of web design options that you can also save and manage. With global elements and styles, it lets you manage your entire site's design. What's more, this page builder is constantly being upgraded to offer its users even more useful options.
What's Not So Good About Divi?
There are a few really good page builders in the WordPress library and Divi clearly ranks in the top echelon. However, while experienced developers will find it easy to navigate, newbies will have a steeper learning curve than they might with other top competitors. You shouldn't, however, let that scare you away. Just be prepared to put in a little extra time.
Additionally, while Divi provides live chat support for those thinking about purchasing it, that option disappears after the sale has been made.
One other thing. If after using Divi for some time, you decide to switch away from the theme, you may have to deal with cleaning up a lot of .
So How Much Will Purchasing Divi Set Me Back?
Elegant Themes offers a surprisingly good deal. For $89/year, you don't just get Divi but all Divi tools and other similar platforms from the company. You get unlimited website packages, all upgraded products, and premium technical support for the full year.
But if you're really sold on what Divi can do, Elegant Themes offers a one-time $249 lifetime membership with everything you get in the annual package, plus lifetime premium technical support.
And with its unlimited usage license, no matter what plan you choose, you can use Divi and its tools on as many websites as you desire. That's an amazing value. There's also a 30-day money-back return policy.
How 'bout them apples?
But is Divi Right for Me?
Elegant Themes claims Divi is for everyone--freelancers, agencies, and website owners. But, hey, to be fair, they aren't in business to turn business away.
That being said, Divi offers options to build sites from scratch, from premade layouts, or by duplicating pages you've already built. If you have a fair amount of experience with building websites, you shouldn't have much of a problem getting the hang of using Divi. If you're a beginner, however, expect to put in a little more time learning how to use it.
Fortunately, Divi has an enormous community of users that you can tap into online, a great resource when you hit a snag and need advice.
I Have More Questions
Of course, you do! Why do you think we made this handy contact form? We're in the website design business because we want to help businesses like yours make the best decisions about their website and its functionality. In short, we're here to help.
So don't hesitate to fill it out today, and we'll be in touch. Go on! You don't even need a pen.