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DIGITAL INNOVATIONS IS A DATA-DRIVEN, RESULTS-ORIENTED ADVERTISING FIRM
WITH VAST EXPERIENCE IN ALL AREAS OF ONLINE MARKETING.
FROM PROMOTING LOCAL BUSINESSES, TO CREATING MASSIVE BRAND EXPOSURE,
TO GROWING LIKES AND FOLLOWS ON SOCIAL MEDIA.
DIGITAL MARKETING IS WHAT WE DO, AND WE ARE GOOD AT IT !
Marketing is the proactive process of attracting interested consumers to your offerings.
This can be accomplish using sophisticated PPC campaigns, engaging social media strategies, and by focusing on growing organically through search engines (SEO). Marketing is not just about running ads though, it’s the entire customer experience, from having an engaging website, to producing great content, to having clearly defined goals. All marketing efforts should be measurable and should provide you with enough data to determine if your efforts are being successful or if you need to make adjustments.
Regardless of your industry, product, service, or type of website, attracting relevant traffic is key for long-term success. You can have the most appealing web design, the most innovative site features, and the best expertise, but if you cannot bring interested consumers to your offerings, you will not experience real growth.
We have the tools and the knowledge to help you generate massive traffic, highly qualified and ready to enter your sales funnel.
Get brand exposure across popular websites, get visitors interested in your offerings, and generate new leads.
Whether you are using organic methods such as SEO, or you decide to implement a PPC strategy, your end goal is the same: to increase sales.
This is accomplish by attracting qualified traffic to your website. The aim is to capture people’s attention as they brows the internet and to entice any visitor to learn more about your services or products.
There are several factors that add value to your traffic generation efforts:
Turn your website into a giant lead generation machine.
We have the tools and the expertise to help you generate relevant website traffic both: organically and using paid methods.
You may not be aware but, approximately 85% of brand engagement for local businesses comes from local listings such as Google my business,Yelp, and similar online directories.
Phrases such as ‘near me’ and ‘in my city’ are being used more and more when conducting searches on Google.
This new trend is referred to as local marketing.
The idea is that if you operate a business in Wilkes-Barre, Pennsylvania, and your offerings are consumed by customers in the same state/city, you should focus on growing in that area. Your business does not need to be visible in Texas if you cannot serve consumers in that area (unless you are a national business of course).
We focus on delivering real results for local businesses using a combination of local SEO, highly focused and targeted marketing strategies, and using business directories to generate more online exposure.
If you are not familiar with the term Pay-Per-Click (PPC), it is a popular advertising strategy that allows you to promote your services and products across the internet using ads. The biggest benefit to PPC is the fact that you pay only when someone clicks your ad.
Managing a PPC strategy entails continuous monitoring and testing of your active ads to gage their effectiveness.
This requires a great deal of time and dedication, which may make it more challenging to manage on your own considering all aspects of managing your business’s day-to-day.
That is why we are here: to make your life easier by taking on all the responsibilities while you concentrate on providing an outstanding experience for every customer.
Are you looking for innovative video creation services to help you showcase your expertise?
Do you have a limited budget, yet seek the most extensive exposure for your business?
Digital Innovations has just what you need!
We offer cutting-edge video creation and marketing services to get your company the exposure it needs to wow every customer.
Generate brand awareness, boost website traffic, and increase your sales with our professional video creation services.
A well-executed video creation and marketing campaign can significantly boost website visibility and can generate massive brand exposure.
YouTube and other video platforms have experienced massive surge in popularity over the last several years, resulting in numerous videos going viral from time to time.
It is this powerful trend of the ‘viral video’ that we aim to capitalize upon, giving your business the exposure and publicity it needs on the web.
Video marketing is a powerful and affordable way of reaching your intended audience.
Social media has become one of the most powerful organic resources when it comes to promoting your business and connecting with your target audience on a more personal level.
There are major benefits for business owners: brand awareness, sharing relevant content, and releasing new products and services. There are endless opportunities for organic exposure, but more importantly, almost all major social networks are completely free.
It is crucial to ensure you have a solid presence across Facebook, Instagram, Twitter, and LinkedIn at a minimum.
It’s important to also realize that creating a business profile is entirely different than creating a personal profile.
Remember, social media profiles are not just profiles, they are channels through which you can get more traffic, more leads, and more customers.
The marketing industry has experienced drastic transformations over the last several years. The popularity of social media has created new opportunities for businesses to connect on a more personal level with potential consumers.
Social media, these days, is considered as important as maintaining a web presence was considered a decade ago. In fact, many startups have found exceptional success by using social media platforms such as Facebook, Twitter, LinkedIn, YouTube, Instagram, and in more recent days, TikTok.
Obviously, not everyone has the time or resources to maintain an active presence across multiple social media platforms, let alone the expertise and experience.
And this is where Digital Innovations can make a difference: we offer highly personalized social media management services, perfectly affordable and fully customized to help you meet your business goals.
Social media advertising is the process of promoting your business and offerings to potential consumers using social media ads and posts.
Social media platforms contain billions of active users across all age ranges, and with a variety of interests, and as a result, social media has become an extremely powerful and cost-effective tool for business owners.
The answer to this question without a doubt is YES.
There are plenty of opportunities to expand your business reach and to boost sales using social media. The key is having the expertise to create the right type of message and to set the appropriate targeting.
We have the experience and expertise to put together a highly focused social media advertising strategy that’s sure to skyrocket your brand’s visibility and that will reach thousands of consumers every day: