With billions of dollars in sales, WooCommerce is one of the most popular eCommerce platforms out there. It’s easy to use, flexible, and a great starting point for building your own online store. However, with great power comes great responsibility. This extends to your WooCommerce store’s conversion rate, or the percentage of visitors that take an action after visiting your store.
You want your WooCommerce store to grow, which means you need more customers. You can do this by increasing your visibility on search engines, social media sites, and other platforms.
The good news is that though you need regular marketing to grow your eCommerce business, there are some less known yet highly effective ways to dramatically increase your WooCommerce store’s conversion rate. From optimizing your WooCommerce checkout process to understanding the psychology of conversions, here are some of the best WooCommerce marketing tips to grow your eCommerce business in 2021 and beyond.
1. Offer Free Gifts for Shopping More
Offering free gifts for increasing the cart size is a proven method of increasing your WooCommerce store’s conversion rate. You may have already used this tactic to grow your customer base organically. It is a simple strategy, but one that works. While most people see free gifts as something nice to have, they fail to realize that it can be an essential part of the buying process. By giving a free gift, you are subconsciously encouraging people to convert.
In a sense, you are bringing them over to the "marketing side" of the brain so that they will see your store as a place where they will get what they want. Remember, your goal is to make them buy more. And how do you get them to buy more? Through greater value! That’s right! You need to ensure that your customers get what they want at a price that they can afford while still enjoying an extra little something from you.
2. Don't Forget Cross-Selling and Upselling
Cross-selling and upselling are sales strategies used by retail managers to increase revenue by getting a shopper to buy additional products as they are checking out. The idea is to have a "side-cart" of complementary items for the customer to view and purchase. They are designed to increase the potential revenue from the customer's actual purchase.
Cross-selling refers to encouraging the customer to buy other products that will be used in conjunction with the product they have come shopping for.
Upselling refers to encouraging the customer to buy a more expensive option that will consist of a higher-quality version of the product they have already identified.
Remember, these tactics are designed to help you grow your WooCommerce store, not just bring in new customers. This means that it’s important to present your cross-sell and upsell opportunities in a way that will help the customer make a logical buying decision.
When you are on WooCommerce you can take advantage of 3rd party addons that can automatically suggest products for cross-sell and upsell opportunities to your customers based on project category or tags. Some even use interest driven algorithms to upsell based on the customer's purchase history.
In essence, your ability to grow using WooCommerce is limitless if you know how to strategically use the available tools.
3. Send Personalized Newsletters
What is that one marketing strategy that helps you connect with your prospects on a personal level? That is what personalized newsletters are all about. Personalized newsletters are a perfect way of staying in touch with your prospects and clients. It empowers you to communicate with them on a more personal level, serving as a bridge between you and them.
This is how you can build a relationship with your prospects and help them understand your value proposition. Think of it as you trying to sell them something, but instead of conveying the product price, you are discussing how this product or service can enhance their lives.
It takes time and effort, but it is worth it in the end. Personalized newsletters have a higher chance of getting opened and read. This is because they are personalized to the interests of the person who receives them. They allow you to target your prospects and clients with content that will be relevant to them.
This strategy will help you gain their trust and get them to take action on your content.
4. Leverage Holidays
The holiday season is a time of celebration and giving. It’s when we show our gratitude and care for those around us. It is also a time when our eCommerce stores see a significant increase in traffic. Why is that? Well, the common answer is that many people are looking to purchase gifts for others during the holiday season. And what better way to do so than via an eCommerce store. However, there is another aspect to the holiday season that you should consider. It is a time when we set goals and make resolutions for the new year. And what better approach to aid in the growth of your eCommerce store than to optimize your WooCommerce site for the holidays?
During the holiday season, you have many events that can help you connect with your audience. New product launches, seasonal sales, and more are opportunities to attract new customers to your WooCommerce store. You can also use this time to promote your content and give special deals to your existing customers. The added benefit of these events is that they help drive traffic to your store, build qualified leads and, ultimately, increase your eCommerce store’s conversion rate.
5. Offer Free Shipping
Who doesn't love getting a present that they didn't have to pay for? In the world of eCommerce, free shipping is the equivalent of that present. It's a no-brainer that free shipping is one of the best ways to increase your WooCommerce store's conversion rate.
It encourages people to shop more, brings them back for more, and can make them a loyal customer for life. And yes, it might bring a considerable cut in your overall profit, but in the long run, you'll be glad you did it. After all, when you're new, all hope for gaining traction and earning money is predicated on one critical factor - customers coming to your store. If you didn't entice them, you'll have to work hard just to keep your head above water.
The more you implement marketing strategies that work, the more opportunities you will have to grow your WooCommerce store. Remember, there are no hard and fast rules when it comes to growing your WooCommerce store. As long as you are optimizing your site for growth, you're on the right track.
Don't get hung up on one tactic. Test multiple strategies to see what works best for your store. The key is to have clear, customer-oriented goals, because without them, you are just another eCommerce store in the sea of others. So, take your time to evaluate all your options and get your WooCommerce store to the next level.
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